Header Ads

test

Media Through Globalization Process


In recent years, you can notice that most of media and news agencies follow certain professional work standards in various press operations and media field. The mass effect of social media also affect most of the organizations and their audience. This globalization engagement create virtual framework thats meet the quality standards, Draw layout for media production and press content. Communications and information technologies have provided methods for large corporations to maximize profits by entering foreign markets. To understand what people are talking about when they use the terms and to make them useful for analysis, we must begin by asking whether interdependence and globalization are simply two words for the same thing, or whether there is something new going on.

Globalization of media is probably most pervasive at the level of media industry models and ways of organizing and creating media. The world is becoming a much more integrated market based in capitalist or marketplace economics. This expert’s pressure on nations to make media more commercial, supported by advertising, aimed on consumers and to privatize telecommunications companies that formerly were government owned. As we shall see, most countries produce increasing amounts of their own televisions, music and magazines. But if they produce them by drawing on U.S., British, or Japanese models and genre ideas, then those “national” media products are still at least somewhat globalize.

This review widens our understanding of the globalization of media in terms of media organizations. It signifies the circle of ownership, media markets, advertisers and, leadership in the culture sphere because core countries dominate the culture of the periphery. Finally we consider some policy implications of these developments. While the claim that the nation-state has been rendered increasingly irrelevant by media globalization is strongly questioned, it is at the same time noted that media globalization presents significant challenges for media and cultural policy as it has been traditionally understood, which point in the direction of creative industries development strategies and a role for the state that is increasingly ‘enabling’ of industry development rather than ‘protective’ of national identities.

It considers the rise of cultural policy at the sub-national level of cities and regions, as well as the supranational level of international trade agreements and global civil society, concluding with a discussion of the UN-sponsored World Summits on the Information Society (WSIS) in Geneva in 2003 and Tunis in 2005. Given the dominance of a First world countries and the extent to which global media culture represents a particular mix of cultural and social values that are associated with the Unites Sates and Western Europe, a truly global media culture that mingles cultural traditions and social values from many different countries has yet to develop.

H.E. Saeed ZAKI and Mirza Jan
Department of Mass Communication, Gomal University
UPC, Sudan University of Science and Technology

No comments:

Powered by Blogger.